Simpleworks · Resources & Downloads
Prem Menon · Business Consultant in Bengaluru · MSME Consultant · OKR Consultant · Family Business Advisory
Downloadable guides and frameworks distilled from 39 years of advising Indian MSMEs, startups and family businesses — yours as a free PDF.
"5 Things to Get Right Before You Start Marketing" is for MSME founders who've watched an ad budget disappear into "reach" and "impressions" with nothing to show for it — arguing that marketing is a targeting decision, not a spend decision. It walks through the five fundamentals to nail before you spend a rupee, plus the A.B.C. framework (Audience, Belief, Cap) to run before every campaign.
For every founder staring at three years of the same revenue number, wondering what actually moves it.
For every founder whose team gives away margin the moment a customer says "can you do better?"
For every founder whose team caves on price before the customer's even finished the objection
For every founder who's supposed to be the most motivated person in the room, and quietly isn't anymore.
Find out what's actually running on systems — and what's just running on you.
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We don't ask for your email address or any other information to download the content. If you like what you read and feel we could add value to your business, do write to me at pm@simpleworks.in.