We work with established Indian Small and Medium Business that are stuck in growth, short on clarity, and unsure of the next move.
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What We Do
We are a independent Business Management Consulting practice started in June 2026 at Bengaluru working with founders of Established Indian Small and Medium Businesses. We don't hand over a report and walk away — we stay until the plan is moving.
Led by Premraj Menon — thirty-nine years running sales, distribution, and ground operations—including full P&L accountability as Chief Operating Officer of Tata Docomo's Kerala Circle. No junior consultants, no generic slide decks; you get battle-tested executive leadership directly in your business.
01
Clarity on where your business should go — and why. We work with leadership teams to diagnose the real problem and build a plan the organisation can follow.
02
The right customers. The right message. The right time. Our go-to-market strategy India engagements help MSMEs define their segment, sharpen their message, and choose channels that work.
03
Turning decisions into progress. As an OKR consultant for growing Indian businesses, we build the goals, accountability structures, and review rhythms that turn plans into outcomes — simple enough to actually use.
Who We Work With
Our clients are established founder-led, family-run, and professionally managed businesses in manufacturing, consumer goods, retail, distribution, and technology — typically between ₹10 crore and ₹500 crore in revenue, and at the point where what got them here will not get them further.
Some are navigating a business turnaround. Some are entering a new market. Some are profitable but stuck — growing in revenue, shrinking in margin. All of them need simple answers, not complex frameworks.
Depending on where you sit, that might mean MSME consulting, small business consulting, or family business consulting.
Why Simpleworks Consulting
Simpleworks Consulting was founded by Premraj Menon after 39 years on the frontlines of business—from Sales Trainee in 1987 to Chief Operating Officer of Tata Docomo's Kerala Circle (full P&L), with leadership roles at Usha International, MRF Limited, Apollo Tyres, BPL Mobile, and Bharti Airtel, including helping build Tata Docomo Karnataka into the country's largest circle. He then ran two tech ventures, Viworks Ventures and Neoffice Ai (2016–2025), where small teams and tight cash meant nothing to delegate to.
Every engagement is led directly by Premraj—plain-spoken strategy over dense slide decks, staying embedded through execution until the plan is actually moving.
Thinking about bringing in outside help? Read how to choose the right MSME business coach before you commit.
Common Questions
Contact Us
The first conversation is free. Tell us what you're working on — we'll tell you honestly whether we can help and what that would look like.