MSME Consulting · Bengaluru, India
Business strategy, growth, and execution advisory — built for Indian MSMEs that are ready to move.
39+
Years of
experience
6
Industries
served
₹1–50Cr
Revenue range
we work in
What We Do
Most Indian MSME founders have worked with accountants and bankers. A management consultant is different — we work on the decisions that determine whether your business grows, plateaus, or turns around.
01 — Strategy
We work with founders and leadership teams to diagnose the real constraint and build a direction the whole organisation can follow. Not a framework applied from a textbook. A decision, made clearly.
02 — Growth
Go-to-market planning for MSMEs entering new segments, geographies, or product lines — with real timelines, limited budgets, and the distribution networks that Indian businesses actually use.
03 — Execution
OKR frameworks, accountability structures, and review rhythms that turn decisions into progress. Simple enough to use without a consultant in the room once we've set it up.
04 — The difference
Simpleworks doesn't hand over a report and walk away. Every engagement ends when the plan is in motion on the ground — not when the invoice is settled.
Who We Work With
Simpleworks works with Indian MSMEs typically between ₹1 crore and ₹50 crore in revenue — founder-led or family-run, with 10 to 300 employees, across manufacturing, consumer goods, retail, and distribution.
The business grew steadily for years, then stopped. The founder is working harder than ever but the numbers aren't moving. The cause is rarely obvious — usually a combination of unclear positioning, weak execution, and a team that isn't aligned.
Revenue is increasing but profitability isn't following. Every new customer feels like a win that costs more than it earns. This usually signals a pricing, channel, or cost structure problem — sometimes all three.
Every important decision flows through one person. The business cannot grow beyond what that person can personally manage. Building the next layer of leadership — and trusting it — is the real work.
A large customer has left, a competitor has arrived, or technology has changed the economics. The business needs a new direction — and needs it quickly, before the old momentum runs out.
If any of these sound familiar, the right next step is a conversation — not a proposal.
The first call is free →Why Simpleworks
Large consulting firms are built for large organisations. Simpleworks is built for businesses where the founder is in the room and the plan must be executable by the existing team.
Large management consulting firms in India — the Big 4, the strategy boutiques — are built for large organisations. Their minimum engagement fees start where most MSMEs’ annual consulting budgets end. Their deliverables are structured for board rooms, not founder offices.
Simpleworks is built differently — by deliberate choice.
“What I bring is not a framework from a textbook. It’s 39 years of real decisions, real teams, and real markets — distilled into advice that is simple enough to act on by Monday morning.”— Prem Menon, Founder, Simpleworks Consulting
Every engagement at Simpleworks is led personally by Prem Menon — a consultant with 39 years across Consumer Durables, Automotive, Telecom, and SaaS. He has worked inside large corporates at P&L level and inside startups with no budget. That range is what makes advice for an MSME actually useful.
No junior team. No account manager. When you engage Simpleworks, you work directly with Prem — in your office, with your team, on your problem.
Engagement fees are set around what the work actually needs. Every scope is defined upfront with clear milestones and an exit point.
No thick presentations. No frameworks delivered and forgotten. The output is a decision made, a plan agreed, and an execution rhythm running.
Consumer Durables, Automotive & Tyres, Telecom, SaaS, Retail and Distribution. The range matters — the problems MSMEs face are rarely unique to one sector.
Our Work
Strategy, growth, and execution are interconnected. A plan without execution is a wish. Execution without direction is just activity. Simpleworks works across all three — because that’s what actually moves a business forward.
01
Clarity on where your business should go and why — arrived at through honest diagnosis. Most MSMEs don't lack ideas. They lack clarity on which one to pursue — and the discipline to say no to the rest.
02
Right segment, right message, right channel — in the right sequence. GTM for Indian manufacturing businesses looks very different from a SaaS playbook. Distribution networks, dealer relationships, and regional pricing require market-specific thinking.
03
OKR frameworks that work for a 30-person business. We build the goals, define the key results, establish the review cadence, and run the first two cycles with you — so the team understands how to use it without us.
From the Blog
These articles explore the problems most MSME founders face — and the thinking behind how Simpleworks approaches them.
Why 90% of Indian MSMEs Have No Real Strategy — And the 3-Step Fix
Most MSME founders have a plan, not a strategy. Here's the difference — and how to fix it without offsites or 40-page documents.
Read article →MSME ConsultingMSME Consulting: Why a Focused Firm Delivers More Than a Full-Service One
Most MSME consulting firms promise everything and deliver little. Here's why focus wins every time.
Read article →GrowthWho Is Your Customer, Really?
A first-principles guide to finding, sharpening, and going to market with your Ideal Customer Profile.
Read article →Coming soon
5 Signs Your Manufacturing Business Needs an Outside Consultant
Coming soon
MSME Consultant vs. CA vs. MBA Hire — What's Right for You?
Coming soon
Why MSME Owners Hit a Growth Ceiling at ₹5 Crore
Common Questions
Everything you need to know before starting a conversation.
A CA manages compliance, tax, and financial reporting. A business coach works on mindset and leadership behaviour. An MSME consultant works on business decisions — strategy, market positioning, growth planning, and execution. We are not a replacement for your CA. We work on what sits between the numbers and the person making them.
We work primarily with Indian MSMEs between ₹1 crore and ₹50 crore in annual revenue — founder-led or family-run, with 10 to 300 employees. The right fit is less about revenue and more about the nature of the problem and the readiness to act on clear direction.
Yes. Manufacturing, consumer goods, and distribution businesses make up a significant part of our client base. Prem Menon's experience includes Consumer Durables at Usha International and Automotive & Tyres at MRF and Apollo Tyres — businesses where distribution, dealer networks, and operational efficiency are central.
Strategy sprints typically run three to six weeks. Longer engagements — execution support, OKR coaching, ongoing advisory — run three to twelve months. We define scope, milestones, and an exit point at the start so there are no open-ended commitments on either side.
Simpleworks is based in Bengaluru and works in person across South India. For founders in other parts of India, we work through a combination of in-person visits and structured online sessions. The preference is always in-person — especially for diagnosis and early planning.
A 30-minute conversation. The first call is free and has no agenda except understanding your situation. No pitch. No proposal before we've spoken. You describe what you're dealing with — we tell you honestly whether we can help and what that would look like in practice.
Tell us what your business is dealing with. We’ll tell you honestly whether we can help — and what that would look like in practice.
Response within one business day · Based in Bengaluru · Working across India